The theme for TEDxRuakura 2017 was Beyond, which aims to represent a positive attitude and meaning to the audience. The theme design is an abstract Tui. The Tui is a symbol for the Waikato region, which ties in very well with TEDxRuakua.

Various types of marketing materials were designed for the main TEDx event and relevant Salon events. Below is the theme design, poster, flyers, thank you card and proposal design.

Different versions of ads were designed for Waikato Times to promote the event.

Schedules designed below presented in four different colours based on different categories.

A wooden Tui model gift pack was also designed as speakers gift and prices given to some audience members.